Baby Boomer Technology – Movie Smell

Welcome to this weeks edition of Baby Boomer Technology – Movie Smell

Show Notes:

Cinescent is bring scented ads to the movies in Germany and UK.  It has been shown that cinescent works and more people remember the ads because of the scent.  What they do is add the scent to the AC unit to distribute it throughout the theater.  Timed with the add, this causes  people to associate the scent with the ad.  And they remember it better because three of our senses are working not just two.

Coming to a theater near you?