Welcome to this weeks edition of Baby Boomer Finance – The Free Hook

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This is your host, Denise Boomer and Dr. Bee Boomer, welcoming you to this weeks edition of the Baby Boomer Finance on PodcastForBoomers.com.

This week we are talking about The Free Hook.

If you could buy Lindt chocolate truffles for 14 cents more than Hershey Kisses but below retail what would you do? Buy Lindt chocolate for 15 cents or Hershey Kiss for 1 cent. Well 73% purchased Lindt chocolate to 27% Hershey Kiss. Now lower the price for each one by 1 cent. The difference is price is the same but the Hershey Kiss is free. Now what would you do? Well 69% got the Kiss and only 31% got the Lindt chocolate truffle.

Now let's look at a credit card with no annual fee. Better deal? What if the interest charges are higher than a card with an annual fee?

Free shipping if you spend a certain amount can be a good deal or it can cause you to buy something you really don't want or need just to get the free shipping.

You need to be careful or the Free Hook can cost you more money.

Thanks for listening.
Remember your comments are always welcome.
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Until the next time, this is your host Dr. Bee Boomer and Denise Boomer saying good bye!