Baby Boomer Family – Billboards Looking At You
Welcome to this weeks edition of Baby Boomer Family – Billboards Looking At You
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Show Notes:
Modern billboards with small cameras are starting to crop up. The purpose of the camera is to show an appropriate ad for the age and sex of the viewer.
So if you stand in front of a billboard, the camera will determine your approximate age and sex, then produce the appropriate ad.
In addition, the camera records statistics about the visitors and sends them to the home base. This is used for determining the appropriate ads to be used and the cost of advertising.
Think of it as the viewing stats for a billboard. Not bad at least for the advertiser. But what about you and I. Are there privacy issues here?
Today these smart billboards do not store the videos only the stats. But it would not be hard to store the video too. Does this bother you?
Give us your comments and thoughts about these new billboards.
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